Branding is such an important part of any business. Its what makes you stand out in a crowd. Whether your in the service industry, network marketing or selling a physical product. You have to think about building a brand if you want to get ahead in a very competitive market place.
In it's most basic form, branding starts with your logo.
Your logo should be a reflection of you and your business.
I work with many clients on developing their brand image and it always starts with logo design.