14th July - Post Prompt
TODAY IS ALL ABOUT BUILDING AUTHORITY BY SHARING A BEHIND-THE-SCENES LOOK
Today I want you to post a behind-the-scenes look at any pieces of equipment that you have invested in that help you with your business.
TIPS & HINTS:
While you’re sharing your investments with your ideal clients, be sure to let them know what each thing does. Our audience always needs us to connect the dots for them. So ask yourself, “What types of questions would my ideal clients have about this, and how can I explain it briefly in a way that makes total sense?”
what the equipment is
what it does
how it makes your business better.
If you’re a gym owner, you might show the equipment you’ve invested in for your clients.
If you’re a photographer, you might share your photography equipment.
If you’re an accountant, you might share your laptop and programs.