TODAY IS ALL ABOUT SHARING YOUR EXPERTISE

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I want you to talk about a problematic situation that your clients regularly find themselves in, and walk them through how you, as the pro, would deal with it.

Note: the situation or problem should be specific to what you do!

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TIPS & HINTS:

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HAVE FUN WITH THIS! Remember – you’re building a relationship with your followers. And a relationship involves showing up, time and time again, expecting nothing in return. It can be scary to put yourself out there but when you start seeing it as a way to have fun and be creative, people can feel the difference in how you show up!

 

Here is an outline you can follow:

• Share the problem your clients typically face

• Share why you think this is a problem

• Share how they can solve this problem, step by step [if it helps, create an outline]

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FEELING STUCK?

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Here are some examples:

• If you’re a personal stylist, maybe you share with people how you’d go about choosing an outfit to wear that day. OR how to choose the *right* outfit to buy for an event. What things do they need to keep in mind? How would YOU do it? Remember: give away as much value in this story as you can!

• If you’re a photographer, maybe you talk about when you ideal client wants to get that PERFECT group photo without making it awkward.

• If you’re an energy expert, maybe you talk about how to control your energy in the midst of a conflict with a loved one.

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If you sell a physical product, talk about some problems that people typically face when buying your type of product.

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• If you sell candles, share the problem with a certain type of wax and why you use a different wax.

• If you sell jewellery, talk about why certain metals don’t work well and why your products use different materials.

• If you sell clothing, talk about sizing issues and how they can find the right one.